Think about your own pre-roll experiences for a second. We’ve all had a cone or two tarnish a smoking session because of a poor pack that caused it to canoe and/or pull like sh*t. Have you ever bought a pre-roll from those brands again? We’re guessing no.
You behave the same with any other product you’ve tried that doesn’t work well. Maybe you had a car with a transmission that went bad, so now you don’t buy that make. Or you purchased clothing from a store that ripped after the first couple wears, so now you don’t shop that label.
Regardless of the product, if it provides a poor experience, even just once, consumers aren’t going to purchase it again. Which is why it’s so important your pre-rolls make a fire first impression.