Use platforms like Leafly, Weedmaps, and Dutchie for promotional advertising won’t get your accounts shut down or shadow banned (*cough* Meta *cough). Though Twitter recently changed its policies on cannabis advertising, leading social media platforms are generally a hostile place for cannabis brands.
By building a solid brand, you can stand out and create a loyal customer base that clamors for more strains that give them unique experiences. Here are some examples of brands that have excelled in creating a stand-out brand.
Dosist: a California-based cannabis company, built its brand around precise, targeted dosing with its innovative vaporizer pens. The company’s consistent focus on quality and innovation has helped it become one of the most recognizable brands in the cannabis industry.
Sunmed Growers: This Maryland-based grower has built a distinct brand that integrates the Blackbird machine with its advanced “Dutch-style” greenhouse cultivation process. This innovative approach has enabled them to produce medicinal cannabis with rich terpenes, and complex flavor profiles typically found only in sun-grown varieties.
Cookies: the popular pre-roll and flower brand founded by rapper Berner has built a loyal following by focusing on premium flower strains and unique flavors. With a strong social media presence and consistent quality, Cookies has expanded from its Bay Area roots to become a nationally recognized brand.
As Chris Do, Founder of The Futur, said, “A brand is the sum total of every interaction a person has with your company.” By building a solid brand that emphasizes the unique qualities of your pre-roll, you can create a memorable and impactful experience for your customers every time they light up.