Missouri’s insights are much different than Oregon’s as they only went recreational in February of 2023, so their recreational consumers are still learning what they like and don’t like.
We explored March to May 2023, right after they went recreational, and found that in their pre-roll market, only three of the top 20 products sold were pre-roll multipacks, and none of those multipacks landed in the top five spots. And of the three multipacks that made it into the top 20, only one was a large 10-pack option. The other two were two-pack and three-pack options.
This falls in line with what our other data suggests. Oregon’s market is established. Their consumers know what they like, so some have chosen to make pre-rolls their main consumption method. Missouri’s market is new. Their consumers don’t yet know what they like, so they’re choosing one-to-three packs of pre-rolls so they can determine what they prefer before making a larger commitment.
We suspect as time goes on and Missouri’s consumers start to learn what they like, this will be a hot market for larger multipacks of pre-rolls. Especially since their current pre-roll market is growing faster than their market is as a whole.
While Missouri’s entire market saw 105 percent growth when comparing December 2022-February 2023 (only one month with adult-use) to March-May 2023 (all adult-use), their pre-roll market saw 139% growth when comparing the same time periods. These consumers are hungry to find strains they like, and once they do, multipacks will likely be a hot commodity.
Read more about the pre-roll market in Missouri here.