Will Bowden’s path to founding Grasshopper Farms wasn’t exactly conventional. While many cannabis farmers and brand founders trace their origin stories to a love of cannabis, Will had never been one to partake.
“I have a little bit of a different path,” he joked. “I always tell people that I’m from Santa Cruz, so this product was never controversial to me, even though I grew up in an era that was heavily impacted by the Nixon and Reagan administrations with the anti-drug campaigns and enforcement.”
But while Will grew up in an atmosphere where cannabis use was normalized, and even celebrated, the life path he followed meant there wasn’t much space for personal exploration of the plant. “I chose law enforcement and military service as my careers, and because of those choices, I never had the opportunity to either try or work around this product. But I remember looking at this industry and going, wow, what an amazing business opportunity… for someone else.”
An Unlikely Origin Story
“We really follow the specifications of our machine and work in collaboration with the RollPros team,” he said.