2025 Is the Year of the Pre Roll Multipack

Here’s Why Consumers Are Choosing Pre Roll Multipacks the Most and How You Can Get Them To Choose Yours

The pre roll category has been on a hot streak for years. It showed the biggest increase in revenue of all consumption methods between June 2023 and June 2024,[1] and sales have yet to slow down.

Within the pre roll category, pre roll multipacks are taking center stage, becoming one of consumers’ most sought-after cannabis products and even outpacing infused pre rolls in many markets.

If your brand doesn’t have a pre roll multipack in its product lineup yet, it’s time to add one. Consumers are hungry for them—here’s why.

Buying Pre Roll Multipacks Saves Money

It’s 2025. Shit’s expensive.

We’re all looking for ways to buy more efficiently and economically, and pre roll multipacks allow consumers to do just that. Buying a five-pack is cheaper than buying five individual pre rolls while still allowing the buyer to stock up and sample a brand’s flower lineup.

Additionally, not everyone has the tools required to smoke raw flower, nor does everyone want to buy those tools. With a pre roll multipack, consumers can purchase a decent amount of flower that can last for a while without having to buy anything else or keep paraphernalia in their home. As long as they can find a light, they’re good.

And on the note of cost savings, pre roll multipacks also allow brands to save money. You’ll spend less on labels and outer packaging than you would on individually packed pre rolls. Labor-wise, putting five (or however many) pre rolls in one package requires less handling per unit than putting five individual pre rolls into individual tubes with individual labels and shrink wrap.

Consumers Demand Instant Gratification

Again, it’s 2025. Not only is shit expensive, but we want it right now.

Pre rolls satisfy consumers’ craving for instant gratification because they’re ready right now. They remove nearly any need for dedicated attention or preparation time. They’re incredibly portable, can easily fit in a pocket or bag, and are shareable AF.

And being able to buy them in bulk as a multipack means consumers get to dedicate less time and attention (and gas) to going to the dispensary.

Trying New Strains and Brands Is Easy

What Makes Pre-Rolled Cannabis So Popular?

Seasoned consumers and newbies both reach for multipacks because they allow for safe exploration. With a pre roll multipack, you can try an array of a brand’s strain lineup without having to purchase (and smoke) a ton of flower. It’s like ordering a wine flight at a bar.

Trying different strains this way also allows consumers to get a solid impression of a brand, so they can determine which brands speak to them and which don’t.

This opportunity for exploration that multipacks create also allows brands to learn who their loyal customers are. If a customer is willing to purchase your multipack once, that’s a good sign. They’re curious about what you have to offer. If they purchase your multipack again, that’s huge. That says they’re willing and wanting to spend time with your product, especially if they go for a larger multipack that may take them some time to get through.

How To Get Your Multipack Into Consumer Hands

Obviously, with multipacks being the top-selling sub-category of pre rolls, there’s heavy competition. There are also a ton of markets with room for a new brand or product to step in and steal the show. To do so, make sure you follow these steps.

Learn Your Target Audience

Don’t assume your loyal flower shoppers are going to show interest in your multipack—they tend to like their smoking ritual. Edible lovers tend to stick to edibles, and so on. You need to narrow down exactly who’s buying pre rolls and pre roll multipacks in your area. To do so, look into things like:

Competitors: Who’s already selling multipacks? Based on their branding and packaging, who are they speaking to? Is it working?
Budtenders: Go to nearby dispensaries and talk to the budtenders. Which multipacks are they selling the most of? Why do they recommend one brand over another? Which one(s) are customers most interested in? What questions do customers ask about pre rolls and pre roll multipacks?
Market trends: There are plenty of resources for pre roll market trends, including our pre roll market reports. Find the numbers for your market to see what you can learn about your pre roll consumers. Perhaps an infused multipack is the key to your market.

Be sure to consider the most popular sized pre roll in your market as well as the most popular sized multipack in your market.

Use the knowledge of who you’re selling to and where you’re selling it to inform what exactly it is you’re selling.

Create a Buzz

Your target audience will also influence the marketing and branding of your pre roll multipack.

On top of branded packaging for the product itself, you’ll need:

Printed and digital display materials
Printed and digital marketing collateral
Printed and digital advertisements

Knowing who you’re selling to will allow you to direct your messaging straight at them and avoid unnecessary expenses on audiences who are not interested in what you’re offering.

Befriend Your Budtenders

Budtenders are your frontline. A 2022 survey revealed that customers follow their budtender’s recommendations nearly 73% of the time.[2] To make sure your pre roll multipack is the one budtenders are recommending, it’s important you get to know them. Learn who the budtenders are at your top retail spots and share things with them like:

Free product samples
Free online and in-person education about your brand and product
Freebies like SWAG, tickets to local events, etc.

If budtenders aren’t on your side, it will be harder to get your product in front of and recommended to customers.

Start Making Your Multipack

Multipacks are the star of the show right now, so if you’re going to enter the scene, you’ve gotta do it right. Stuffing pre-made cones is not the move.

Instead, check out the Blackbird by RollPros. It’s the only automatic pre roll machine on the market that rolls pre rolls. A Blackbird-rolled pre roll will not run or burn unevenly on your customer. They’ll remember that. And, you can hit the even-easier button by having RollPros design and manufacture your multipack packaging for you. We’re now a true one-stop shop!