The Joint Journal — OCTOBER 2026: Key Updates, Insights & What’s Next
Welcome to the Joint Journal
The Joint Journal is back with Issue 5, bringing more of what matters in the world of prerolls. Inside, we’re highlighting the news, brands, tech, and topics shaping the space, along with a closer look at what’s actually driving growth in the category.
BY THE NUMBERS
- $261.7 Million – California cannabis retails remitted $261.7 million in sales and cannabis excise taxes during Q2 2026 (source)
- $99.7 Million – Colorado recorded $99.7 million in cannabis sales in Aug 2026. Sales were down 4.6% while units sold fell 10.2% (source)
- 50% – Infused pre-rolls accounted for more than 50% of the US pre-roll sales dollars every month since Oct 2025, and reached $2.22 billion compared to $2.15 billion for uninfused (source)
MUST READS
What happens when a veteran cone stuffer finally decides to speak the truth? Watch
“Confessions of a Cone Stuffer” to find out
News From The Rolliverse
200 Million Milestone
We hit a pretty big number recently: 200,000,000 joints produced. To celebrate, we did what any reasonable company would do and dumped a mountain of joints on Kyle’s head. Check out the video celebrating the milestone, the people and work behind it, and 200 million joints worth of RollPros history.
WATCH THE VIDEO
3D Printed Blackbird
Ever wanted a Blackbird of your own? Now you can have one sitting right on your desk. Kyle created a 3D-printable miniature Blackbird that you can download and print yourself. Print one, or print one for every single room in your house/office/dispensary. We won’t judge.
DOWNLOAD THE FILE
Words That Sell
Not every great product description needs to sound like it came from a corporate thesaurus. Words That Sell is our guide packed with practical tips, real examples, and strategies for writing marketing copy that actually sounds like your brand. Whether you’re working on product descriptions, emails, social posts, or your next big campaign, it’s full of ideas to help you say what you mean and make people remember it.
DOWNLOAD THE FILE
| HIGH | DRY | BYE |
|---|---|---|
| Preventative Maintenance | Reactive Maintenance | “We’ll fix it when it breaks” |
| Well-trained operators | Self-taught operators | “Someone showed me once” |
| Consistent fill weights | Chasing Consistency | “Close Enough” |
| Quality Control | Spot Checking | Hoping nobody will notice |
| Clean Production Room | Cleaning when needed | Kief on the walls |
| Operationalized SOPs | SOPs that need updating | “Just ask Dave” |
STRATEGY & SUCCESS
Build for Where You’re Going
Starting small is part of building a cannabis business, but your production process shouldn’t be designed around staying small forever. As demand grows, the systems that worked for a few hundred units can quickly become bottlenecks when you’re producing thousands. Knowing where those breaking points are before you hit them can save a lot of time, money, and headaches.
The brands that scale successfully aren’t just thinking about how much they can produce today, they’re thinking about what production will look like six months or a year from now. That means investing in the right equipment, training your team, documenting your processes, and building workflows that can grow with you. Growth is a lot easier when your operation is ready for it.
