The Joint Journal — July 2026: Key Updates, Insights & What’s Next
Welcome to the Joint Journal
The Joint Journal is back with Issue 4, bringing more of what matters in the world of prerolls. Inside, we’re highlighting the news, brands, tech, and topics shaping the space, along with a closer look at what’s actually driving growth in the category.
BY THE NUMBERS
- $29.94 Billion – The U.S. cannabis sales declined year over year for the first time on record, falling from $32 billion to $29.94 billion (source)
- $4.06 Billion – California holds the top spot for the top state for legal cannabis sales, bringing in $570 Million more than the Michigan (the second place spot) (source)
- $103,660,868 – New York brought in $103,660,868 in revenue this past quarter, with $54,143,700 of it being from infused pre-roll sales along (source)
MUST READS
MMJ DAILY
Most pre-roll cones feeding US dispensaries are still folded by hand overseas
CANNABIS BUSINESS TIMES
17 Senate Democrats File Bill to Federally Legalize Cannabis
MJ Biz
The cannabis industry is having a price comprehension crisis
News From The Rolliverse
New York Market Report
New York’s pre-roll market is evolving fast, and the latest numbers show just how much opportunity lies ahead. Our newest market report takes a closer look at the trends shaping one of the country’s fastest-growing cannabis markets, from the rapid rise of infused pre-rolls to the brands gaining market share and the products driving sales. Whether you’re already operating in New York or keeping an eye on emerging markets, this report offers valuable insights into where the category is headed and what successful brands are doing to stay ahead.
Download the New York Market Report
Hamilton Farms on Cannacribs
When customers win, we celebrate. This year alone, RollPros customers have taken home awards and recognition across multiple markets, proving that quality flower, strong brands, and consistent production remain a winning formula. From legacy operators to emerging brands, it’s exciting to see so many members of the RollPros community earning their place at the top. Congratulations to everyone raising the bar and putting exceptional pre-rolls into consumers’ hands every day.
Watch the CannaCribs Episode
Our Most Boring Video
No music. No fancy edits. No dramatic slow-motion shots. Just an hour of the Blackbird running exactly as it does every day. While it might be the most boring video we’ve ever made, that’s exactly what makes it worth watching. Instead of a highlight reel, we wanted to show what real production looks like, with fresh flower going in and consistently rolled joints coming out. Whether you watch for 30 seconds or the full hour, you’ll get an unfiltered look at the consistency and reliability that’s helped the Blackbird roll more than 200 million joints.
Watch the Most Boring Video Ever
RollPros Certified Products
Not all consumables are created equal. That’s why we launched RollPros Certified Products, making it easier for operators to identify products that have been tested, approved, and backed by the RollPros team for use with the Blackbird. Look for the RP Certified mark to know you’re choosing products built to deliver consistent performance and reliability.
Learn More About RollPros Certified Products
If you’ve met Kyle, you know this isn’t exactly his usual style. Watch his unfiltered rant and see what happens when he shares his thoughts with absolutely no filter.
| HIGH | DRY | BYE |
|---|---|---|
| Compliance | Creativity | “We’ll probably be fine.” |
| Repeat Customers | New Customers | Tourists |
| Preventive Maintenance | Reactive Maintenance | Percussive Maintenance |
| Clean Machine | Easy-to-clean machine | “We’ll clean it next week.” |
| Good Packaging | Fancy Packaging | Packaging you need a crowbar to open |
| Solventless | Live resin | “Quad Infused” |
STRATEGY & SUCCESS
Consumers Notice the Details
Consumers may not know your fill weights, moisture targets, or production throughput numbers, but they absolutely notice the result. They know when a joint burns unevenly and they notice when a pack feels inconsistent, and they always remember when one experience doesn’t match the last.
That’s why the strongest brands obsess over the small things. Every decision made during production eventually shows up in the consumer experience. The operators winning long term understand that quality isn’t built in the packaging department or marketing team. It’s built into every step of the process long before the product reaches a shelf.
