The Joint Journal — April 2026: Key Updates, Insights & What’s Next
Welcome to the Joint Journal
The Joint Journal is back with Issue 2, bringing more of what matters in the world of prerolls. Inside, we’re highlighting the news, brands, tech, and topics shaping the space, along with a closer look at what’s actually driving growth in the category.
BY THE NUMBERS
- 26.8% – market share captured by infused pre-rolls in Ohio after nearly 8% growth in just three months. (source)
- The global cannabis market hit $102.72 billion in 2025, growing to $137.67 billion in 2026, and is forecasted to reach $1.43 trillion by 2034 (source)
- US cannabis supports 425,002 full time jobs. New York’s industry employment jumped 209% in just one year (source)
MUST READS
Vapes and Pre-Rolls Recalled for Having Too Much THC
Sunderstorm (CA leader for edible and vapes) Acquires Lime (one of CA most respected pre-roll brands) to Expand House of Brands Into Pre-Rolls
Judge Blocks New Texas State Rules That Ban the Sale of Smokeable Hemp
Cheech & Chong Pre-Rolls Recalled for Mold
News From The Rolliverse
Ohio Market Report Is Live
Ohio pre-roll market report is officially out, diving into how the category is taking shape in one of the industry’s newest adult-use markets. From early pricing shifts to product trends and performance insights, it’s a clear look at what’s gaining traction in the Buckeye State right now. If you’re active in the market or watching where things are headed, this one is worth your time.
Read the Report
From Clone Nursery to #1 in Oregon
Kaprikorn’s story isn’t your typical “overnight success” narrative. What began as a clone nursery has grown into the #1 non-infused joint brand in Oregon, with demand strong enough to justify adding a THIRD Blackbird to keep up with production. The momentum doesn’t stop there. With a system built to scale and a product people keep coming back for, Kaprikorn is now setting its sights on becoming a leader in the infused space as well. They aren’t just keeping up with demand, they’re building for what’s next.
Kaprikorn Case Study
Backing Performance On and Off the Field
Do you know of any B2B cannabis businesses partnering with professional sports teams? You do now. We’re excited to support the Colorado Apex (professional ultimate frisbee), a team that embodies the same focus on teamwork and consistency that we prioritize in pre-roll production. These guys are absolute acrobats out there on the field, and we are stoked to see the RollPros brand front-and-center on their jerseys! More to come on this one.
Colorado Apex
Can anybody really “win” April Fools? The answer is yes, and this year’s winner is us. Just watch the trailer for our faux Netflix series and we think you’ll agree
| HIGH | DRY | BYE |
|---|---|---|
| Fresh Flower | Old Trim | Mystery Blends |
| Multi-Packs | Singles | Loose Joints in a Bag |
| Sold-out Drops | Overstock | Dusty Shelves |
| Your New Plug | Dispensaries | Your Old Plug |
| High Terp % | High THC % | CBD |
STRATEGY & SUCCESS
Treat Consistency as a System, Not a Goal
The operators actually winning right now aren’t crossing their fingers and hoping every batch turns out the same. They’ve taken the time to build a process that makes consistency repeatable. That means dialing in the details that truly matter (moisture, grind, fill, density) and locking those standards into the workflow instead of trying to “fix it” at the end of the line. Because once you’re trying to adjust things after the fact, you’re already playing catch up.
Automation plays a huge role here, especially when production starts scaling and things get, well…busy. When both your people and your equipment are set up to work together as a single system, you cut down on variability and keep things moving. You also avoid those “why does this batch look like that?” moments. The brands pulling ahead aren’t just making more pre-rolls, but better pre-rolls. Consistently. In a category where one bad joint can say a lot about your entire brand, consistency isn’t just important, it’s the whole game.
