RollPros Launches TruRoll™ Certification, Setting a New Standard for Pre-Roll Excellence

At RollPros, we’ve always believed the pre-rolls deserve the same care and standards as any other premium product. Today, we are proud to announce the official launch of TruRoll™ Certification — our seal of quality that represents the highest benchmark for pre-roll production.

The TruRoll Certification is exclusively available to operators using the Blackbird. This program was created to provide a trusted signal to consumers that a certified pre-roll is consistent, authentic, and made with integrity from the start.

Products must be made with whole flower only, no shake or trim.
Flower must have a moisture content of at least 10%
Packaging must be designed to preserve product freshness from production through consumption.
All pre-rolls must be made on the RollPros Blackbird system, operated by a RollPros-trained staff member.
Operations must have been running for a minimum of three months.
Documentation or photo proof may be requested to confirm flower quality.
Operators must be in good standing with RollPros support.
Final approval is a collaborative process with our support and leadership teams.

“Great pre-rolls start with great flower and end with consistent execution,” says Kyle Loucks, CEO of RollPros. “The TruRoll Certification is our way of ensuring that both operators and consumers can trust in a higher standard. One built on quality, consistency, and accountability.”

Several leading brands have already earned the TruRoll Certification, including
Nimbus, Mello, and Kaprikorn.
Their early participation demonstrates the need and positive reception of TruRoll as the gold standard for pre-roll production.

“We’ve always believed we grow the best flower on the market, but we were always left disappointed with the experience of smoking cones. Then we got the RollPros Blackbird. Since switching to the Blackbird, we’ve been complimented on our straight-rolled pre-rolls and for preserving the natural flavor of our flower. And now with the TruRoll program we get an extra customer-focused checkmark for our brand. Even if they aren’t familiar with our products yet, they’ll see the TruRoll logo and know that what they are getting is the best of the best.”” – Brian Adams – Founder & CEO, Nimbus Cannabis Co.

For operators, the TruRoll Certification offers more than a badge of honor. It’s a way to differentiate in a crowded market, build consumer trust, and prove a commitment to delivering a premium smoking experience every time. For consumers, the TruRoll mark provides confidence that what they’re purchasing meets the most rigorous standards in the industry.

As TruRoll Certified brands roll out across the market, our goal is to raise the bar for the entire pre-roll category. This is about setting a new standard that reflects the values of sustainability, authenticity, and responsibility that our industry prides itself on.

To learn more about TruRoll Certification and how your brand can qualify, visit www.TruRolls.com