Big Announcement – RollPros hits Netflix with Roll With It
We have some news.
We’re Going to Netflix (Yes, Really)
Netflix is releasing a new unscripted series called Roll With It.
And it’s about us.
Yes, really.
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So… WTF is this?
Roll With It is a behind-the-scenes look at the team here at RollPros; how we work, how we build, and what it actually looks like to operate in one of the most talked-about industries in the world.
It was filmed primarily at our headquarters in Vancouver, Washington, along with a handful of other locations that, in hindsight, we maybe should have thought through a bit more carefully.
The show follows our team through product launches, customer visits, big ideas, tight deadlines, and the kind of day-to-day moments that usually don’t make it into a company update.
How did this happen?
Short answer: persistence.
Longer answer: a series of increasingly committed attempts to get Netflix to hear us out.
At first, they said no.
Then they said no again.
But eventually, whether it was the idea, the timing, or sheer determination, they agreed to take a meeting.
From there, things escalated quickly.
As Netflix’s Vice President of Unscripted Series, Brandon Riegg, put it:
“By the third surprise encounter, this time during my kid’s school pickup,
I realized he either had a phenomenal idea or a concerning amount of free time. Turns out, it was both.”
RollPros CMO Johnathan McFarlane tells it a little differently:
“Look, was I technically invited to those meetings?
No. But innovation doesn’t wait for calendar invites.”
According to Netflix, the show is:
“Fast, funny, and full of characters who
absolutely should not be on television.”
We’re choosing to take that as a compliment.
What to expect
Season 1 includes eight episodes and premieres April 20, 2026 (purely coincidental timing, of course).
It’s a mix of real moments, questionable decisions, and a pretty honest look at what it takes to build something in a fast-moving industry.
CEO Kyle Loucks summed it up best:
“I thought inventing the Blackbird would be the highlight of my career.
But being a reality TV star? Finally, my true calling.”
Early reactions have ranged from “surprisingly compelling” to “how did this get approved,” which feels about right.
What's Next?
We’ll be sharing more in the lead-up to the release, including behind-the-scenes content and a closer look at how this all came together.
We’ll also be at MJBizCon signing autographs, taking photos, and doing our best to answer questions like:
“is this real?”
“Who allowed this?”
“Are you guys ok?”
Season 1 premieres April 20, 2026.
Please let us know if you would like help organizing a watch party in your area.
– The Roll With It Cast
