Our analysis identifies both positive trends and negative red flags to help you make better decisions for your brand and business.
Overview
Let’s face it, California still reigns as the cannabis capital of the U.S., and pre-rolls are firmly seated at the top of consumers’ shopping lists. From December 2024 to February 2025, pre-rolls brought in a whopping $178.1 million, making up 16.1% of the state’s total cannabis sales. Not bad for a product that’s essentially an invitation to unwind.
During this period, California’s cannabis sales hit $1.1 billion, with a slight dip of -0.5% compared to the previous quarter. Pre-roll dollar sales dipped just a little at -1.8%, but unit sales? They stayed steady with 13.2 million units sold, ticking up by +0.2%. So, while the market may have seen a small dip in sales, demand for pre-rolls is clearly sticking around, because who doesn’t want to keep things easy and smokey?
In short, pre-rolls aren’t just a trend, they’re a staple. And with the Golden State still the trend setter for hot brands, we can expect these little rolled-up joys to continue shining brightly in the cannabis world.
From December 2024 to February 2025, the California cannabis market saw a cool $1.1 billion in total sales, down just a smidge by -0.5%. But the real story? Infused pre-rolls are absolutely running the show, holding onto 66.3% of total pre-roll sales. In other words, infused is the new black in cannabis circles, and traditional pre-rolls are slowly fading into the background, with only 33.7% of the market share, and a slight 2.5% dip in unit sales to boot.
Revenue:
$1.1 billion
(-0.5%)
Infused pre-roll sales:
$118.0 million
(+2.4%)
Traditional pre-roll sales:
$60.1 million
(-2.5%)
Market Share
66.3%
Market Share
33.7%
Why the shift? As cannabis consumers get more sophisticated and entrenched, they’re looking for higher potency and next level experiences, which infused pre-rolls deliver on both fronts. This trend mirrors what we’re seeing in other mature cannabis markets where consumers are all about that extra kick in their smoke session.
In short, infused pre-rolls aren’t just a trend, they’re the future. Traditional pre-rolls might be stuck in the past, but infused is taking us straight to a new level of cannabis enjoyment.
The California pre-roll market isn’t for the faint of heart, it’s a fierce battleground where only the strongest brands thrive. Leading the charge, Jeeter keeps its crown with a solid $26.7 million in sales, leaving competitors in the dust. Hot on its heels are Stiiizy and Sluggers Hit, making their mark with solid performances and loyal followings.
While some brands are riding high with growth, others are feeling the heat, thanks to pricing pressures and a surge of new competition. The market’s getting more crowded, and the fight for a piece of the pre-roll pie is tougher than ever. But in a landscape this competitive, one thing is clear: only the best will burn bright. And for now, Jeeter is still puffing away at the front of the pack.
Jeeter
$26.7M | 15% MS | +4.0%
Stiiizy
$18.7M | 10.5% MS | +3.1%
Sluggers Hit
$7.8M | 4.4% MS | +4.6%
Kingpen
$7.1M | 4.0% MS | +2.3%
Presidential Rx
$6.4M | 3.6% MS | -2.5%
40’s – Blue Dream – Infused .5g 5-pack
Kingpen – Kingroll Juniors – Hybrid .75g 4-pack
40’s – Skywalker OG – Infused .5g 5-pack
40’s – King Louis XIII – Infused .5g 5-pack
40’s – Pink Acai – Infused .5g 5-pack
Who’s Smoking?
Jeeter
Still the King of Pre-Rolls
Cannabiotix
Defying the Market Trends
Quickies
A Breakout Star in the Market
The Rise of Infused Pre-Rolls in California
In the ever evolving saga of California’s cannabis market, infused pre-rolls have gone from being the new kids on the block to the reigning monarchs of the pre-roll kingdom. Between December 2024 and February 2025, these potent delights have puffed their way to a staggering 66.3% of total pre-roll sales, a meteoric rise from their standing just a year prior.
Rewind to 2023, and the scene was quite different. Infused pre-rolls were on the rise, but they hadn’t yet claimed the lion’s share of the market. Brands like Jeeter and Stiiizy were pioneering the infusion revolution, blending flower with concentrates like live resin and diamonds to enhance flavor and potency. Their efforts paid off, as consumers began gravitating toward these enhanced experiences, setting the stage for the current boom.
Today, the demand for stronger, more flavorful experiences has catapulted infused pre-rolls to dominance. This surge is not just a testament to consumer preferences but also to the innovative spirit of brands continually pushing the envelope. As infused pre-rolls continue to grow, expect new innovations in concentrate blends and strains to further drive this market segment. We can’t wait to see what the mad scientists in this subcategory come up with next!
The Reign of the 0.5g Five-Pack: Small Joints, Big Dominance
If there’s one undeniable truth in the California cannabis market right now, it’s this: the 0.5g five-pack is the golden child of pre-rolls. These neatly packaged mini joints are flying off the shelves, dominating sales this quarter with their perfect balance of convenience, value, and potency. Whether it’s the ideal size for microdosing throughout the day or the best bang for your buck, consumers can’t seem to get enough.
Compare that to a year ago, and the landscape was still shifting. While multi-packs were gaining traction, they hadn’t yet hit their stride the way they have now. Instead, the market saw a broader mix of single joints, variety packs, and larger format infused options trying to find their foothold. But with infused pre-rolls now accounting for a staggering 66.3% of total sales, it’s clear that consumers are looking for smaller, more manageable smokes with a high potency kick, exactly what the 0.5g five-packs deliver.
Brands like Stiiizy and Jeeter have capitalized on this trend, with their infused five-packs consistently ranking among the top-selling products. Stiiizy’s “40’s” series, for example, features multiple flavors that dominate the market, while Jeeter’s “Baby Jeeters” have seen explosive growth, boasting a jaw dropping 117.5% increase in sales for certain strains this quarter.
The takeaway? California smokers love options, but they love budget friendly, consistent, and flavorful options even more. The 0.5g five-pack is hitting that sweet spot, cementing its place as the MVP of the pre-roll game, at least until the next big trend rolls in.
Image courtesy Jeeter – jeeter.com
STIIIZY 40s: Dominating the Pre-Roll Market in California
To say Stiiizy is a challenger brand isn’t quite accurate, as their 8% share would absolutely dominate any other market besides California. In fact, the only other market we’ve analyzed where any one brand holds more than a 6% share is Missouri, with Clovr taking 17% of the category. But that’s an outlier and comes with an asterisk because the MO rec market is so new. And, in California, Jeeter still holds a large lead over Stiiizy as the market leader with 14% share of the category.
However, Stiiizy is clearly not messing around and are posting seriously impressive growth. They went from 6.8% to 8% of the market in just a single quarter. Not only that, they hold a whopping 9 products in the top 20… nearly HALF the products on the board are Stiizy! All but one of those 9 products is seeing positive growth vs P3M, with most of them posting double digit growth.
With both Jeeter and Stiiizy targeting the same segment (budget-minded frequent consumers), price may be playing a role here. Looking again at the top 20, Jeeter’s products average $12.57 per gram, while Stiiizy’s products are $11.52 per gram. But considering that all the products on the top 20 list for both brands are multipacks, that does equate to between $2-3 dollars difference per pack, depending on the size.
Image courtesy Stiiizy
stiiizy.com
Summary
Infused pre-rolls are clearly the heavy hitters in California’s cannabis scene, commanding a whopping 66.3% of pre-roll sales. Jeeter and STIIIZY are still the undisputed champions of this space, while Sluggers Hit and Kingpen are quietly gaining ground, ready to shake things up. California-based brands have always been major category trendsetters for the rest of the country. We see more and more licensing deals trickle into other markets, so there’s no reason to think that will change anytime soon.
Looking to the future, the California pre-roll market is poised for a solid 5.3% compound annual growth rate (CAGR) through 2028. As the largest cannabis market in the U.S., California continues to set the bar for trends across the industry. For brands looking to stay in the race, it’s clear: focusing on quality, differentiation, and strategic pricing will be the key to capturing the attention (and wallets) of savvy consumers in this fast paced, ever evolving market. So, roll up your sleeves (and your pre-rolls), because the competition is just getting started!
Download PDF
Grab a printable copy of this report by filling out the form below:
