What Are Infused Pre Rolls and Why Are They Gaining Popularity?

At its core, a pre roll is simply ground cannabis flower that has been rolled into a joint. An infused pre roll, however, takes this a step further. It’s a cannabis pre roll that has been elevated by the addition of concentrates. These concentrates can boost the potency and flavor profile, creating a more dynamic and robust experience. They also offer a way to differentiate a pre roll product from competitors, empowering brands to create more unique products that attract and retain consumers.

There are several different types of infusions that can be added to pre rolls, including:

• THC Oil: This liquid concentrate is often sprayed or drizzled onto the cannabis flower before rolling. It significantly increases the THC content, leading to a much more potent product.
• Kief: Kief is a collection of the trichomes, or resinous glands, that cover cannabis buds. It often looks like a green dust. It’s highly potent and adds a flavorful kick to the pre roll.
• Hash: Hashish, or hash, is a subcategory on its own. It’s typically made by compressing plant material or by other methods that don’t include solvents. Adding hash to a pre roll elevates the experience with its unique flavor and strong effects.
• Diamonds: These are THCA crystals, a very pure form of THC. When added to a pre roll, they provide an intense burst of potency, typically without changing the flavor. A “diamond infused pre roll” is often considered a top-tier product.

The creation of infused pre rolls can sometimes involve specialized equipment, such as a machine to create injection-style or “hash hole” infused joints. However, some pre-roll machines, such as the RollPros Blackbird, are capable of producing infused joints without any additional equipment needed. The right technology will allow for the precise application of the concentrates, ensuring a consistent and high-quality product.

The popularity of infused pre rolls stems from several key factors that appeal to a wide range of cannabis consumers:

• Higher Potency and Enhanced Effects: The most significant reason for their popularity is the increased potency. The addition of concentrates dramatically raises the THC levels, providing a more intense and longer-lasting high. This is especially appealing to experienced users looking for a stronger experience.
• More Flavor Options and Smoother Burns: Infusions not only increase potency but also introduce a wider array of flavors. Concentrates can have unique terpene profiles that complement the natural flavors of the cannabis flower. Additionally, some infusions can contribute to a smoother burn, making the smoking experience more enjoyable.
• Convenience Compared to Rolling Your Own Infused Joints: Rolling a regular joint is one thing, but rolling an infused joint can be messy and difficult. Pre rolls eliminate this hassle. They offer a convenient, ready-to-use option that saves time and effort, especially for those who are not skilled at rolling.

With the rising demand for infused pre rolls, many brands have stepped up to offer high-quality products. When choosing the best infused pre roll, consider these factors:

• THC-infused vs. CBD-infused: Decide whether you want a product primarily focused on THC or one with a higher CBD content.
• Type of infusion: Explore different types of infusions like kief, hash, or diamonds.
• Brand reputation: Look for established brands known for quality and consistency.

Collabs: Collaborations between flower-focused brands and extract-focused brands give you an opportunity to step outside your comfort zone and try a brand not familiar to you, but still maintain a connection with one you already know and love.

The decision of whether infused pre rolls are “worth it” depends on individual preferences and priorities.

• Cost Comparison: Infused pre rolls are generally more expensive than regular pre rolls due to the added concentrates. Consider whether the enhanced experience justifies the price difference for you.
• Beginner vs. Experienced Users: Both beginners and experienced users can enjoy infused pre rolls. However, beginners should start with lower potency options and consume them cautiously. Experienced users may appreciate the higher potency and more complex flavor profiles.