The Future of Blunts Is Here

Cannabis brands are currently in the same position they were just a few years ago. Within the last decade, pre rolled joints were treated as an afterthought, disregarded, and reserved for leftover shake.

Now, pre rolled joints are one of the largest market segments in cannabis. Thanks in large part to automation, brands were able to increase the quality of the joints they produced, leading to greater market interest and investment.

The same thing is now happening with pre rolled blunts. There’s a massive untapped market of blunt smokers, current and future, who aren’t being catered to simply because brands don’t have the capability to do so. Without automated blunt production, brands can’t produce quality blunts at scale, leaving them as another afterthought product.

That changes now.

Blunts might currently take up a small percentage of pre roll sales, but it’s important to note that they’re a higher-ticket item. Some reports show they sell for over $3 more per gram (equivalent cost per unit) than pre rolled joints, on average. But those are likely cone-based “blunts.” A hand-rolled blunt often costs much, much more. Sometimes upwards of $30-40 for a 2.5g blunt. It’s also important to note that one major reason blunts currently take up a small percentage of pre roll sales is simply because there’s only a small percentage of them on the market.

The opportunity here is massive. The pre roll category was the fastest-growing segment in cannabis from 2022 to 2024, outpacing all other product types in both unit sales and revenue, according to Headset and BDSA data.^[1] Blunts, in particular, tap into a distinct cultural space. They command higher price points, appeal to a diverse consumer base, and create a premium ritual that joints don’t often replicate.

If brands want to capture this moment, they need the infrastructure to support it. Consumers are asking for premium SKUs that hit harder, last longer, and look just as good on a dispensary shelf as they feel in hand. Retailers need a reliable supply and consistent quality. Operators need output they can scale without cutting corners.

The Blackbird XXL gives producers a way to meet those demands head-on. It takes the guesswork and the handwork out of blunt production. That means no more delays caused by hand-rolling teams, no more production lines held up by tipping inconsistencies, and no more inconsistent wrap application that leads to product loss or poor burns.

Instead, producers can launch a true blunt line with the same confidence and throughput they expect from joint SKUs. That opens the door to new market segments, creative collaborations, and meaningful differentiation.

Blunts are a vibe. They’re bold, expressive, and built to stand out. The brands that embrace automation now can design SKUs that reflect that energy. That means seasonal drops, glass-tipped collaborations, infused house brands, fresh product line extensions, and more.

With the Blackbird XXL, brands don’t have to choose between scale and craft. They can build a blunt line that’s efficient, premium, and ready for wherever the market goes next.