At 2:42pm on Monday, February 24th, something incredible happened. The Blackbird hit a historic milestone by rolling its 100 millionth joint! Who is the brand behind this unforgettable roll you ask? The BeLeaf Company!
This isn’t just about a number. It’s about 100 million moments, 100 million stories, and 100 million sparks of connection. From the very first roll to this landmark achievement, the Blackbird has proven that consistency, precision, and innovation can transform the pre roll industry.
There were many milestones along the way, both small and large. Each one brought us closer to this moment. From the very first Blackbird prototype, to the 100 millionth roll, here’s a closer look at how we got here: